To enable transactions, a crypto business needs to have a robust infrastructure in place, including trading platforms, wallets, and payment gateways. If a business does not have the necessary infrastructure, they may not be able to facilitate transactions. Some crypto businesses may choose not to enable transactions for strategic reasons, such as focusing on building partnerships, developing new products, or expanding into new markets.
There is a lack of comprehensive education and training materials available to help beginners learn about cryptocurrencies. This can make it difficult for beginners to get started and understand how to use crypto-related services. The cryptocurrency ecosystem is also complex, and there are many technical concepts and jargon that can be difficult for beginners to understand.
We wanted to ensure that our product is successful and profitable before growing it into an ecosystem to reduce the cost of failure. For design, the goal was to quickly build a flexible product flow and light-weight system that can be applied to many experiments.
After a year of product development and market testing, we learned that there was another business opportunity (digital banking for latin America) worthwhile of pursuing. The previous product paved a good foundation of tech infrastructure and insights to help us turn the steering wheel and kick off another strategic attempt.
By doing competitive analysis, it appeared to us that one of the biggest customer pain point is how user experience is compromised. It is not beginner-friendly, effortful and confusing because of how new and legally complex this space is
We want to make sure we make users' lives easier by giving the right simplicity and support.
*The key wireframes were developed after the user journey was defined. Presenting here to visualize the strategies.
Clear indicators of a user's status and progress, as well as forecasts of their future milestones, have proven helpful for many web2 financial products. With this type of information, users have more confidence even when they are asked to go through a multi-step, effortful process to onboard or transact.
For users who are new to cryptocurrency, we can provide practical tips to walk them through the field and service. Additionally, by providing reasoning behind each inquiry we ask users to complete, it helps to give them confidence in using our service.
Once we defined the domain we were working in, it was clear that this service would be applied to multiple devices, platforms, and used by both end users and cryptocurrency business clients. For that reason, a design system was needed to maintain consistency and efficiency in development.
For the consumer-facing app, we needed to make sure it's easy to understand for both usage and security. Since this is a financial service that can bear heavier risks, we need to balance simplicity with the right amount of info and action for legality. I utilized Userbrain (online testing tool) to quickly gather feedback and iron out potential usability problems that could cause confusion or risky behavior.
Since this is a financial service that can bear heavier risks, we need to balance the speed to market with the maturity of the service. For Noba's prototypes, I utilized online testing tools to quickly gather user feedback and iron out potential known usability problems that could cause personal financial risks.
Once we defined the domain we were working in, it was clear that this service would be applied to multiple devices, platforms, and used by both end users and cryptocurrency business clients. For that reason, a design system was needed to maintain consistency and efficiency in development.
We onboarded numerous clients and started collecting data. After a year of product development and market testing, we learned that there was another business opportunity (digital banking for latin America) worthwhile of pursuing. The previous product paved a good foundation of tech infrastructure and insights to help us turn the steering wheel and kick off another strategic attempt.
