There was sings that CheapOair customers only spent seconds on every page before they moved on to the next one. The attention span of customers became the most valuable currency. There was a need for CheapOair to develop a new tool to enhance engagement and keep the customers on the platform and spend more time. We also expected he brand image be expanded to more of a travel aspiration than simply a retail service.
By providing an exploratory experience and valid suggestions, we expected longer time spent on the platform for customers to discover ideaL travel destinations.
By introducing the saving and notification functions, we expected tp have more member signups as well as profile creation and completion.
By suggesting the most economic and personalized destinations, we expected top see direct positive impact on booking numbers.
The main use case of this tool is when customers come from the entry point on the home page, they start exploring the offers using the search bar or map, freely.
The secondary use case is when customers find offers or destinations they’re interested in, they can save these items in their favorite list for later purchase or to get a notification for price change. This is a member-only feature. If they’re not members yet, they could go through a sign up process to complete the action of saving.
The top navigation gives users a place to input specific criteria to search for destinations. The left panel shows recommended destinations in the area. The maps gives an geographic view of the potential destinations.
Once a destination is selected, the left panel will show an approximate price prediction to give customers an idea of the best timing to purchase. There are also 4 offers presented based on different attributes so customers can choose according to their specific needs.
Explore tool also offers a few ways to explore prices. By clicking on “pick a date,“ customers will get into the price comparison view where they can find smart price per date based on the current offerings. There are both a range view and an individual price view to provide different information digestive habit.
Simply clicking on the heart icon on the destination card will save the item into customers’ favorite list. The sign in flow resides in the button on the top navigation for easy and consistent access. Once logged-in, the customer can find their favorites by simply clicking on the profile tab.
