A lot of our CheapOair complained about needing to leave the site to check flight status. This was an opportunity to enhance user engagement by bridging that gap. If similar service or an even better one was provided, it is possible that users extended their time and frequency on visiting the service. Another goal was to encourage users to sign up for memberships. Having this tool exclusively accessible for members could help us test the idea if users were more inclined to sign up with better and more features provided.
By inviting users back to the platform after their purchase, we expected a higher stickiness of the service and more return customers.
By making this feature member-only, we expected to see more customers encouraged to sign up for memberships.
By handholding customers with their needs even post purchase, we expected a brand image of being customer-focused and experiential.
Since the web platform has one of the biggest traffic and was deemed as the source of truth of our customers, we decided to start with having an entry point on the homepage after signing in.
We knew that customers look for flight status a lot on the go, either on the way to the airport or waiting in terminals. It is common that customers look for it on the app, but it could be even more convenient if we provide it through smart wear, with the capability of intimate notification and easy access.
The several explorations on gestures. There were vertical and horizontal scrolling involved. We were trying to have as little layers as possible so user don't get lost in this relatively smaller device. Also we tried to be efficient with the screen size and made sure users can get the info they need within few interactions(click/swipe.)
Sign in: This is to keep this service only accessible for memebrs. Also it is to encourage users to sign up.
Search by flight: Enter your airline name & flight number & date to locate the flight status. The card has main info users need and share buttons to send this somewhere else.
Search by airport: This is a list of flights based on the airport info users provide. The design is to look like the status board at airports. If clicking on the individual flight, users are able to look at the card for more detailed info. You can also look up for airport maps.
Search by route: Here users can search by the route they're flying. It's good for users who want to look up for flight status but don't have enough info in hand.
Search for weather: We provide airport weather forecast and delay status.
