There has been an opportunity to educate new customers what we can do with the app. On both Play Store app’s store, there are spaces to do so on app's detail page. Having a guiding video can not only benefit us on the amount of downloads but also help users understand how to use the app. CheapOair released a new design of Android app with optimized user flow and follow current design trend, which is the Google material design. The video is going to focus on the app walk-through and promote the material design usage.
I proposed that we release a series of short walk-through videos that focus on different features, according to the company strategy. We could use the video for multiple channels, including the Play Store and and most social network platforms. This could also save a lot of production time for us to publish content in a more flexible fashion. For customers, they get to be stimulated with new videos, and learn about more features.
Video used on Android play store and other social platforms.
To land on the final design, I've gone through several iterations and style boards. We went from real life photography to pure vector graphics, to a mix of both, and finally to the vector illustrations. The idea was to not only help users walk through the app, but also create an enjoyable visual style and bring customers pleasant experience seamlessly.
